DIGITAL ASSESSMENTS

Optimize every point in a customer’s digital journey

Enhancing customer experience is the key to maximizing their lifetime value to your dealership.

In today’s digital age, customers have more choices than ever before. They expect seamless and personalized experiences at every touchpoint. By evaluating and optimizing each step of your customer’s digital journey, we help you create a frictionless and engaging experience that keeps them coming back for more.

With limited time and resources, it’s easy to overlook flaws in your digital presence. Don’t let a lack of knowledge or resources hold you back. Digital Assessments offer actionable recommendations and benchmarking reports to optimize every point in your digital journey. Improve your customer experience, increase accountability, and keep your dealership ahead of the competition.

Generates More Opportunities with an Optimized Website

A user-friendly website, optimized for search engines, attracts qualified leads and increases engagement. A strong online presence builds credibility and trust, leading to more sales and growth. Don’t underestimate the power of optimization in driving success for your business.

Areas of Analysis

Identifying Opportunities Along the Customer’s Digital Shopping Journey

How are customers finding your dealership online? We’ll review how your store ranks for critical search keywords on the most popular search engines, then provide you with our full analysis, complete with screenshots of your organic and paid search efforts.
Is your website turning potential customers away? This analysis rates dealers on their website’s inclusion of critical information, specials, and call-to-actions that drive leads. We also identify inaccuracies, broken pages, and under-utilized or poorly implemented technology that may deter customers.
Do you have an effective presence on social media and other third-party sites? Our assessment highlights your ratings and reviews, overall reputation, and level of engagement with customers across all social media platforms.
What’s your sales team doing to ensure your store’s success? Assess your team’s full ability to engage web leads. This analysis collects your team’s responses to a unique web lead from four perspectives—text, call, email, and web chat.
Can your service and parts departments perform better? How well do you retain customers? We’ll analyze your website to ensure all vital information and items are present, including your address, phone number, promotions and coupons, and other tools that drive customers to action.

Your Dealer Digital Optimization Partners

We’re here to simplify your life, provide you with the insights you need, and help you drive change at your dealership. Let’s make your online customer experience truly excellent, together.

Tailored to Your Needs

We understand that every business and industry is unique, which is why we offer the flexibility to tailor all aspects of the assessment to your specific needs. From enterprise dashboards and user interfaces to training videos and evaluation criteria, we ensure that every component is customized to align with your business and industry requirements.

Training and Tools

Gain more than just a score - learn from it. Our comprehensive platform offers more than just assessments; it provides you with a complete set of tools and resources to improve. From informative videos and helpful screenshots to actionable plans and educational materials, we equip you with everything you need to drive meaningful growth.

Focused and Relevant

Our assessment is more than just a checklist. We prioritize items based on their impact on sales, allowing you to focus on the most significant problems or opportunities. Maximize your efficiency and address what matters most to drive dealership success.

Leveraging Human Expertise

Technology is an exceptionally efficient tool to scrape data, but it’s not the be-all and end-all. We also leverage the “human element” to catch errors, decipher context and truly make that data relevant to you. Add expertise to your marketing efforts without having to add another person to your team.

Momentum Performance Analytics

Technology That Drives Potential

Access accurate real-time data 24/7

Visualizations of data allow for easy analysis and provide the ability to identify trends and devise strategies

Interactive and intuitive interface simplifies the act of finding and analyzing important data or information

Individual store, group or enterprise reporting options available. Quickly see underperforming regions and identify needs.

More Than a Report

Assessment can be weighted to prioritize areas of importance such as customer experience
Can link to a database of training modules and tools to help dealers fix issues identified in the assessment
With screenshots and action plans, the report is truly actionable

Designing a Program Aligned with Your Needs

At Maritz, we believe in understanding the unique needs of our clients before providing a solution. Our assessments are designed to ensure that your dealers stay competitive by relying on industry standard benchmarks. However, our preferred approach is to begin with a design lab, where we can identify the true needs of your dealers.

During this process, we gather information and conduct interviews with various stakeholders, including OEM marketing leadership, regional representatives, and dealers. We strategize and research best practices to align with your stated goals. Through testing, we uncover outliers and exceptions to ensure consistent reporting throughout the program.

This comprehensive approach goes beyond prescribing standard best practices. It allows us to tailor our solutions to address the specific needs and challenges faced by your dealers, ensuring a more effective and impactful outcome.