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Internet Sales Coach

Make Every Salesperson Your Best Salesperson

Dealership sales training that elevates your customer experience, enhances your staff’s skills and converts more internet traffic into sales. 

Gone are the days of the pandemic when inventory sold itself. With brand loyalty lower than ever, car shoppers today expect a great customer experience on the lot, on the phone or via email. They are willing to give their business to your competitor if you don’t meet their expectations. 

The solution to meeting customer needs and improving your close rate is simple: your people. But you need to invest in your team and make every salesperson your best salesperson. 

Video-Based Dealership Sales Training That Drives Results

Imagine another pair of eyes in your CRM reviewing your leads, processes, responses and email templates to identify what’s working and opportunities for improvement. A partner who emails you weekly with an easy-to-consume video, shot from inside your CRM, coaching your team on how to better use your CRM. Someone who identifies problems, suggests solutions and shares positive reinforcement for lead handling successes. 

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See What Video-Based Coaching Can Do for Your Dealership

This ready-to-implement dealership sales training has been successfully utilized by all tiers of the automotive industry, from single dealers to regional groups to OEMs.

Achieve More From Your CRM and Sales Staff

You’ve already bought the technology and hired the people. Now it’s time to hit your sales quotas every month, improve your CSI scores, and keep customers happy and loyal.  Internet Sales Coach uses the systems and staff you already have in place and just makes them better, helping you achieve your biggest goals.   

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Customer Care Leads to Loyalty

Do you know what your customers really want? We do. Take advantage of our expertise to dissect and decipher the prospective customer beyond the CRM’s lead details, and you’ll begin making customers for life.  

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Timely & Actionable

Our professional lead management experts have seen it all, which allows them to provide candid, unbiased feedback on issues holding your store back. They also offer specific, actionable solutions that sell more cars now, not months down the line.  

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Dedicated Coach

With a minimum of 20 years in the automotive retail space, our coaches are the highest caliber training specialists in the industry. They understand what’s required to squeeze every drop of potential out of your sales team. 

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Force Multiplier

We don’t just train salespeople. We teach BDC managers to become effective coaches themselves. Significantly increase your team’s ability to close sales by taking a deep dive into your operations – led by one of our coaches.  

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Tapping Potential

Unlock and harness your team’s talent abilities. With our training sessions, your salespeople become equipped with the tools, advanced skills and essential insights to thrive in any competitive market or region.  

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Accountability

Have leads slipped through the cracks because your team has so much on their plates? Another set of eyes in the CRM holds your team accountable to the best practices you expect, so that they are empowered to reach the numbers you know they’re capable of achieving.  

Video Insight Examples

What would it be like to have a dedicated coach in your CRM sending you insights and opportunities? The answer would look a bit like the snippets in this example video reel.

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Your Dedicated Coach Is Your Partner in Success

Dealers keep the same dedicated coach. This partner in your lead handling success hosts regular touch points with your manager and your sales teams. 

This enables the coach to learn details of the dealership’s operations and understand staff to better identify trends. With this knowledge and consistency, the coach becomes like an in-house trainer.  

Elements of Dealership Sales Training

These proven elements help unlock your employees’ potential and drive growth for your dealership’s internet sales. 

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  • Your dedicated coach pulls useful and intriguing data from your CRM and delivers a personalized video straight to your inbox. Topics in these videos include:  

    • Reporting issues  
    • Misfired processes  
    • Examples of mishandled leads  
    • Celebrating successes  
    • Your team’s responses to Lead Response Analysis and Sales Call Analysis  

  • This evaluation tool is used in conjunction with coaching to help you identify opportunities and gauge improvement. Your coach will analyze the phone, email and text responses your team gives to an online inquiry and provide an honest critique and insights to help your team follow up with leads more effectively.   

  • While in your CRM, your training coach will listen to noteworthy sales calls, both negative and positive. Comparing them to predefined best practices, you’ll then receive a scorecard and list of recommendations for improvement. This dealership sales training technique turns your team into pros at both inbound and outbound phone calls. Say goodbye to bad phone failure rates!  

  • To ensure progress amongst your sales, fixed ops and finance teams, we’ll conduct “level-set” group calls. These calls allow us to discuss team challenges, highlight significant wins and losses, and brainstorm new ideas and best practices. Everyone stays informed and aware of your team’s priorities and is equipped to act in their roles to affect change.  

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Internet Sales Coach Is Proven To Drive Performance 

Dealership sales training that focuses on driving growth in the following areas:  

  • Improved customer experience  
  • More appointments set, shown and delivered  
  • Better CRM utilization  
  • Highly effective reporting and analysis  
  • Maximized phone skills (inbound and outbound)  
  • Improved closing ratios  
  • Reduced response times  
  • Improved mystery shop and Lead Response Analysis score  
  • Maximized direct leads  
  • Dealer/sales management engagement  
  • Strategy and plan  developed
  • More cars sold online  

Coaching Tailored to Your Needs 

Internet Sales Coach is a packaged, ready-to-launch program proven to bring dealers success. But our training capabilities go beyond Internet Sales Coach and can be customized to meet your company’s needs. Our automotive retail experience allows us to design effective programs that improve dealer growth in whatever size and format you need. 

Format 

Effective dealership sales training can be accomplished virtually, in-dealership or using a hybrid method.  

Audience Size 

One-on-one coaching to large groups of multi-dealerships, our sales training can be designed to be effective at any scale.  

Length

Deploy short, concise micro-learning techniques to full-day sessions depending on your client’s goals.  

Content 

Our content can cover general dealership sales training or get specific with topics such as OEM key initiatives, regional priorities and other areas customized to meet your needs. 

Skill Level 

Training can range from new hires and BDC beginners to expert and management courses.  

Timeliness 

Whether you’re looking for live training, virtual or on-demand videos, we have the capabilities to fit your needs.  

2%

increased close rate

2%

Increased close rate

69 mins.

improved response time

69 mins.

Improved response time

Dealers who have been on our video-based coaching program for 6+ months see 12x ROI, increased close rates, improved response time and more internet sales.

"Not only is the coaching insight THE gold standard for how we are managing our entire digital showroom and its visitors, but the coach delivers it in a palatable way to both myself as the GM and the individual salespeople who are watching the coaching. It's a weekly part of our store and an invaluable resource." 

Jonathan Bruyn, General Manager at Stewart Chevrolet

Ideas. Experience. Results.

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White Paper

Lead Response Email Template Do’s and Don’ts

Save time and increase engagement with your lead response email templates.

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Case Study

Commercial Coaching Leads to Improved CX and Vehicle Sales

Dealers are selling more trucks and commercial vehicles by utilizing commercial sales coaching.

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Case Study

Virtual Coaching Maximized Internet Sales in 90 Days

Two dealerships, guided by actionable insights from Maritz’s Internet Sales Coach training, completed 90-day pilot training programs that resulted in higher lead conversion rates.

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Want to improve your close rate?

Video-based dealership sales training that’s proven time and again to increase close rates and improve customer experience. See how Internet Sales Coach can improve your dealership sales. 

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