WSWA’s 2020 Convention was canceled a month before the event due to Covid. The organization opted not to have their event in 2021 or 2022 due to Covid and they needed to modernize the event. Therefore, the pressure was on to have a very successful event in 2023.
WSWA brought in Design Studio by Maritz to help them reimagine this event with a brand refresh and some big changes for 2023.
Read how WSWA increased attendance and achieved greater revenue at the top and bottom lines over prior years.
