EV Buyer Experience Study
Dealerships play a huge role in getting more people to switch to electric cars, which is key to widespread adoption. Acting as essential guides in the customer’s car shopping journey, retailers wield significant influence over consumer decisions.
Despite this, many dealerships have yet to fully embrace digital marketing strategies tailored to the needs of EV customers.
A study conducted by Maritz of 556 retailers in the state of California in 2022-2023 unveiled some concerning trends about EV content and representation on dealership websites.
Download the full-sized “EV Representation on Dealer Websites” infographic here
This study underscores the critical areas of opportunity for dealerships to improve their websites in ways that would help shoppers find the info on EVs that they need to take the next step.
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Ready for the full story?
The above content was written as part of a white paper called “Retailer EV Assessments Help Drive EV Adoption.” Interested in reading the full story? Download it below.
