By 2030, 75 percent of attendees will be comprised of the two youngest generations in the workforce: Millennials and Gen Z. With this comes implications for those who need to attract these attendees to their destinations and events.
This report is targeted toward our Destination Marketing Organization (DMO) partners in the MDP2 program, offering data insights and actions you can take to differentiate your destination as one uniquely able to meet the needs of tomorrow’s attendees.
Download the report to learn what the research says about emerging attendee needs and how you can enhance your destination’s appeal and achieve a competitive advantage.
If you have any questions or need further support in your destination’s efforts, please reach out to halle.weinberg@maritz.com.
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