Maritz Scholarship
In 2019, we announced the Maritz scholarship for Northwood University students.
Maritz team members conducted classroom discussions with students in Northwood’s Automotive Marketing and Management programs, and those students were asked to write and submit an essay to compete for the scholarship. The scholarship, valued at $12,500, was then divided evenly amongst the awarded recipients.
Maritz is a people company, and we help our automotive clients improve their business results by applying our expertise in behavioral science to drive performance. It just makes sense that we understand how the next generation of automotive professionals are preparing for their careers. It’s important to listen to, talk and work with the students who have decided that the automotive business is where they want to be.
–Terry Erwin, SVP of Maritz
Sharing Expertise At Events
Terry Erwin, SVP of Maritz is honored to have been part of roundtables at the Northwood University National Auto Show in the past, and Northwood University’s Associate Professor and Department Chair, Elgie Bright, has participated in FAR (Future of Automotive Retail), an event hosted by Maritz.
Classroom Discussion on Transportation Electrification
In 2021, Maritz led a classroom discussion about transportation electrification, which covered, among other items, how retailers are preparing for the evolving EV market. These discussions delved into how the U.S. EV market and retailers are expected to change over the next several years, as well as how EV incentives will play a role in consumers’ purchase process.
Thank you
Thank you to Northwood University for their partnership! We continue to look for opportunities to grow the future of automotive.
