TRANSPORTATION ELECTRIFICATION

Leading the Charge in Electric Vehicle (EV) Adoption

Purchasing and owning EVs remains a relatively new experience for car buyers. All stakeholders involved in electrification must provide those consumers with support and guidance for a seamless transition to electric mobility. At Maritz, we use our years of experience in automotive retail and expertise in facilitating transportation electrification programs to enable retailers to deliver a frictionless customer experience to consumers and increase EV adoption in the United States.

Charger plugged into an electric vehicle

Driving Toward a Sustainable Future: Maritz in the EV Ecosystem

Connecting stakeholders to enable retailer readiness and EV adoption.

EV Adoption Depends on Stakeholder Collaboration

Successful collaboration among various organizations will drive the widespread adoption of electric vehicles in the U.S. As a trusted partner, we bridge gaps between these entities, facilitating effective communication and fostering collaboration that accelerates the transition to a sustainable future of transportation.

Electric Utilities & Government Agencies

Through program administration, consumer education, and retailer outreach and engagement, we boost the adoption of utility programs. We help federal, state and local agencies successfully implement programs that drive consumer and fleet EV adoption.

Automotive Retailers & Manufacturers

We educate and support retailers and OEMs with tools that deliver exceptional customer experiences from the vehicle sale through the service drive.

EV Infrastructure

Encourage EV adoption by educating automotive retailers and consumers on both residential and commercial charging infrastructure. Consumers need to understand critical components of EV ownership in order to consider buying an EV.

Improve Every Aspect of the EV Customer Journey

Leveraging our decades of experience in the automotive industry, we work with our eMobility client partners to identify, create and implement solutions for every client and stakeholder.

Dealer sells electric SUV to businessman in car dealership

Transportation Electrification Board (TEB)

As part of our efforts to help our EV clients, dealers and consumers, we formed the Maritz TEB, which focuses on driving EV market share. Our mission is to facilitate and accelerate EV adoption by working with and aligning stakeholders before, during and after a consumer buys an EV. We have relationships with everyone in the EV value chain, including Original Equipment Manufacturers (OEMs), automotive retailers, electric utilities, regulatory agencies, EV infrastructure services, academia and more to ensure our strategies and solutions are value-added contributions.

Future of Automotive Retail (FAR) Summit

Maritz presents the bi-annual FAR Summit for industry thought leaders. It provides a platform for automotive professionals to gain insights, share knowledge and connect with peers. The event focuses on education and empowerment that leave attendees with a deeper understanding of the industry’s future and the tools they need to drive transformation.

Transportation Electrification in Drayage

Maritz oversees the nation’s foremost reward initiative for medium- and heavy-duty EVs, incentivizing the adoption of cleaner solutions within the drayage industry. Our program revolutionizes the way goods are transported while accelerating the transition to electric vehicles and a greener future for drayage.

1,000+

dealerships enrolled in year one

1,010%

increase in average dealership sessions per month

$417M

in rewards to customers

75%

of sessions were from paid media

We operate one of the largest EV point-of-sale programs in the U.S. with 1.2 metric tons of CO₂ saved.

Consumer marketing for one of the largest EV point-of-sale programs in the U.S. focused on generating awareness of a statewide EV incentive program. By educating consumers about the program and driving engagement with key content resources on the program website, our client increased website traffic over the course of the program.