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Digital Marketing & SEO

Digital Marketing That Drives Event Success

Make Your Event Marketing Work Harder

Whether you’re planning a conference, trade show or corporate event, one thing is clear: marketing matters. But too often, event marketing feels overwhelming — fragmented systems, automated campaigns that miss the mark and reports that don’t tell the full story.

Maritz changes that. Our digital marketing solutions are designed to simplify complexity, unify your efforts and turn marketing into a true driver of event success.

Request the Association Event Case Study
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What We Deliver

We don’t just run ads — we build strategies that work. Our team partners with organizations to create a full-funnel approach that combines behavioral science, data-driven targeting and continuous optimization. The result? Marketing that’s smarter, more personalized and more impactful.

Digital Marketing That Uses Data To Understand People & Drive Leads

Data-driven, human-centered marketing strategies help your events outperform expectations. Our digital marketing experts use real-time insights and proven optimization programs to boost registrations, engagement and ROI — making results predictable and impactful.

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Why Organizations Choose Maritz

Our clients see us as more than a vendor, they see us as an extension of their team. We bring clarity, confidence, and measurable impact to marketing strategies that once felt overwhelming. That’s why organizations trust Maritz to manage campaigns for events, membership and beyond.

Digital Marketing That Prioritizes Your Needs

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One Source of Truth

  • We work within your existing systems to create a centralized framework for tracking and reporting, so you always know what’s working and what’s not.

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Smarter Spend

By eliminating ineffective tactics and focusing on what drives results, we help you reduce waste and maximize ROI.

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Close Contact With Your Digital Partner

Our event marketing experts work as an extension of your team. They meet with you regularly to review trends and performance, and they’re always available to answer questions and provide quick, thoughtful insights on campaigns or SEO.

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Measurable Marketing

Data-backed solutions for your specific marketing woes. You'll receive clear reports that include unique insights and recommendations so you’re never left in the dark. 

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Proven Event Experience

Trusted by leading organizations across industries, our event marketing experts know how to deliver measurable results. From boosting registrations to improving key performance indicators, they help turn marketing into a powerful tool for event success.

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Time-Saving Results

We partner with your event team to handle the heavy lifting of digital marketing, so you don’t have to. From strategy to execution, we manage the details that drive registrations and engagement, freeing your team to focus on planning an unforgettable event.

Solutions

Paid Search

Unlock valuable ad space access to billions of queries with paid search by placing your ads above organic user results on popular search engine webpages. 

Affinity & Intent

Create in-market ads that target consumers contextually based on their demographic data, past search history, online habits, interests and their location in the buyer’s journey/funnel.

Paid Social

Generate online buzz about your company with paid ads on popular social media platforms, including Facebook, Instagram and LinkedIn. 

In-Language Advertising

In a technologically connected world, our cross-language digital expertise allows companies to intentionally target and connect with customers who face a language barrier with non-English marketing content and targeting efforts.

Digital Out-of-Home (DOOH) Advertising

We bring your digital marketing plan to the big screen with DOOH adverts, including digital billboards and rotating display panels, to engage customers in an unexpected way.

Display, Video & Audio

Engage your audience with unique text, image, video or audio advertising. 

Pre-Roll Video 

Our visually appealing video ads can populate at the beginning of an online video, such as on YouTube, to engage with target audiences at the right place in their buyer’s journey. 

Connected TV

Take your marketing efforts to Roku City with CTV advertising embedded into the displays of Smart TVs, Xboxes, mobile apps and more.

40%

of total registrations were driven directing from Maritz marketing campaigns

6%

over conference attendance goal

Maritz partnered with a well-known association to boost annual conference registrations. The campaign surpassed their attendance goals! Following this success, Maritz extended its partnership to support other business areas, including membership and product sales

Ready to make your event marketing work for you?

If you’re ready to move beyond fragmented efforts and start seeing real results, let’s talk.

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