AEM partnered with the Maritz Design Studio team to orchestrate a series of interactive sessions, where exhibitors could learn more about how design thinking principles could be leveraged to unleash richer booth conversations with qualified buyers.
Collectively, the Design Studio team crafted a customized exhibitor training program, deeply rooted in exposing them to the principles and frameworks impacting experience design.
Read how the team delivered this training with an intense focus on design, as viewed through three lenses: people, place and performance.
