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B2B LOYALTY PROGRAMS

Build Stronger, More Profitable B2B Customer Relationships

Transactional interactions alone don’t secure long-term loyalty and growth.

Today’s B2B landscape demands strong, enduring customer relationships.

Turn transactional customers into loyalty advocates with an effective B2B loyalty program.

Make Customers Feel Valued and Motivated 

Show customers you value them, not just the transaction. An effective rewards and recognition program shows appreciation, fosters long-term commitment and minimizes churn. It’s a competitive advantage built on valued relationships not just discounts and free stuff.

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Create a Thriving Program with Strategy and Services

Who says B2B loyalty can’t be exciting? Our programs boost sales, brand appreciation and key business goals with our strategic approach, industry expertise and data know-how.

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  • Drive Real Results for Your Business 

    Our experts design programs aligned with your most important goals– incentivizing actions that drive sales growth and brand loyalty. 

  • The Craft Behind Loyalty Program Design 

    Take advantage of experts who offer tailored strategic guidance, creative support and loyalty knowledge to design a program that motivates customer actions. 

  • Maximize Your Program’s Impact with Data 

    Get a clear picture of your customer’s behavior and preferences. Our solutions track loyalty program activity so you can use personalized interactions and optimize your program offerings with that data.

Excitement & Engagement: Rewards that Resonate​

With a thoughtfully crafted program, you can offer compelling rewards that create authentic excitement and drive increased customer engagement.

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Points Programs & Diverse Rewards

Our rewards portfolio offers exclusive experiences, merch, gift cards, travel, and more. Our unique mix helps you select partner rewards that matter most.

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Financial Incentives

Rebates & discounts are powerful motivators for B2B buyers.

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Exclusive Access

Special products, offers, events, or resources deliver extra value to your best customers.

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Customizable Loyalty Rule Engine

Motivate and reward your customers with the right program structures, tiers and segments.

B2B Partner Engagement Platform: Powering Growth & Loyalty

Investing in a B2B partner engagement platform goes beyond loyalty programs – it unlocks a powerful engine for driving growth and strengthening relationships with your business customers.

Enhanced Partner Experience

Our branded partner portal reflects your company’s unique identity and fosters a sense of connection with a tailored interface and seamless integrations.

Progress Tracking

Keep partners engaged and motivated by allowing them to check their performance and loyalty status at any time.

Drive Deeper Engagement

Spark excitement and keep participants active with personalized communications, automated features and gamification elements

The Maritz B2B Loyalty Solution

We seamlessly integrate a powerful blend of tech, tools and team to help you build B2B strategies and experiences that spark more engagement from customers and greater results for your business.  

  • Incentive Program Design: Reward structures based on desired customer behaviors, with expert guidance from our Program Designers. 
  • Segmented & Personalized Experiences: Segment your customer base and develop targeted loyalty experiences to engage all the unique groups within your channel. 
  • Engaging Promotions & Rewards: A diverse rewards portfolio of tangible, monetary, experiential and business-building rewards spark ongoing engagement and incentivize customer actions. 
  • Branded Partner Portal: Enhance customer engagement with a user-friendly branded portal that reinforces branded messaging. 
  • Performance Tracking: Customers track their earnings, progress and loyalty status. 
  • Content & Resources: Equip customers with knowledge about your latest products. 
  • Data-Driven Reporting & Optimization: Detailed dashboards give you valuable insights into behaviors you can leverage to optimize your program. 
  • Streamlined Program Management: Reduce administrative burdens and free up our resources by outsourcing tedious program administration to our dedicated Client Success Team. 
  • Expert Loyalty Guidance: Our team of specialists brings deep expertise in B2B loyalty to refine your program, address challenges and secure long-term success. 

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CASE STUDY

Earning Loyalty of New Customers

Our client in the aesthetics industry wanted a loyalty approach that would turn heads. Learn how we designed a program that integrated customer and provider rewards.

Download Now

Do More to Create B2B Loyalty. Do More with Maritz.

Discover how we help you build more meaningful connections, engage your most valuable business customers and create sustainable growth. 

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Ready to turn your customers into loyal advocates?

Whatever your program goals, we’ll meet you where you are and help you implement B2B loyalty strategies designed to create long-term success.

Contact us to learn how we can work together to build a thriving B2B ecosystem.

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