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CHANNEL LOYALTY PROGRAMS

Transactional Relationships Won’t Cut It

Your channel partnerships need to stand the test of time.

The marketplace has matured, and gaining partner preference has become more difficult. Successful programs deepen relationships that fuel sustained growth. Get the loyalty solutions you need to differentiate your brand and cultivate a thriving partner ecosystem.

You Need Your Channel Program to Work Harder

Channel partner loyalty programs move beyond the old “do this, get that” incentive model. Create more impactful programs when you activate loyalty strategies that drive results and strengthen your most valuable partnerships.

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Forge Win-Win Partnerships

Empower your partners to achieve their goals, aligning their success with yours.    

Reward both sales AND loyalty behaviors, brand advocacy, and business-building efforts to cultivate stronger partners.   

Enable your partners, including learning, marketing and sales resources, and communities into your strategy. 

Motivate behaviors with a wide range of incentives, flexible enough to work for various partner scenarios. 

Level Up with the Right Tools & Tech

A partner engagement platform designed to build loyalty can transform your channel program into a powerful growth engine, all while reducing admin burdens for both you and your partners. 

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Tailored Loyalty Rules Engine

Motivate and reward your partners with the right program structures, tiers and segments.

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Enhanced Partner Experiences

Create an engaging partner portal with seamless integrations, real-time progress tracking and immersive learning modules. 

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Impactful Engagement Drivers

Keep your partners’ attention with personalized and automated communications, gamification and rewards.

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Effortless Smart Automation

Streamline key processes like reward fulfillment, data collection, claims workflows and program communications.

Keep Your Program Thriving with Ongoing Optimization & Support

Is your partner engagement strategy reaching its full potential? A data-driven approach grows your program with confidence.

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  • Maximize Your Program Impact 

    Connect with channel loyalty experts for analytical insights, creative support, strategic guidance and loyalty knowledge. 

    Feel confident in your program’s future with advanced planning and insights that help you navigate the road ahead. 

  • Use Data Science to Optimize 

    Understand the effect of program changes on incentives, rules, tiers and promotions. Predict future behavior with “what if " scenarios.

  • Make Program Management Easier 

    Offload the weight of program management so you can focus on what really matters. Our experts configure, launch and maintain your program portal for you.

Your Full Solution for Channel Partner Loyalty

Bring your programs to life with a powerful combination of our tech, tools, and team members. We build strategies and experiences that spark more engagement from your partners – and better results.

  • Incentive Program Design: Motivate partner behaviors with goal-tailored rule structures from our program design experts.
  • Partner Segmentation & Personalization: Segment partners by type, demographic or other criteria.
  • Promotions: Drive excitement and spark targeted actions with limited-time challenges.
  • Incentives & Rewards: The industry’s best incentive portfolio of tangible, monetary, experiential and business-building rewards.
  • Branded Partner Portal: A user-friendly platform that reflects your brand.
  • Performance Tracking: Enable partners with interactive performance tracking tools.
  • Dashboards & Reports: Access data-rich reports directly from your in-platform dashboard.
  • Managed Services: Minimize day-to-day program management & ops with support from client success teams.

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FEATURED RESOURCE

Redefining Loyalty in Your Channel

Learn more about the Multi-Dimensional Loyalty Model and discover examples of loyalty-building initiatives for your program.

Download Now

Ready to cultivate lasting channel partnerships that drive meaningful results?

Whatever your program goals, we’ll meet you where you are and help you implement loyalty strategies that create lasting success.

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