exhibitor services
Your time on the trade show floor is valuable. Let’s make the most of it.
Without proper tools and experience, it can be challenging to increase booth traffic, collect and qualify sales leads, convert leads into sales quickly, and maximize your return on investment (ROI). Additionally, without accurate reporting and insights, it can be difficult to prove the results of your trade show efforts.
Maritz has the tools and experience to help you:
Whether you’re a seasoned exhibitor or new to the game, a well-crafted strategy can transform your booth from a mere presence into a powerhouse of lead generation. Let’s ensure your next trade show isn’t just an expense, but an investment with measurable returns.
Define exhibiting success. Are you prioritizing lead quantity or quality? Do you have the optimal mix of lead generating tools, apps and equipment to maximize your booth staff’s productivity?
Align booth staff with your event goals and strategy. Ensure team members know how to support each other and engage your ideal leads efficiently.
Decide which qualities and questions will help you identify your top prospects. Surveys, VIP alerts and booth staff training are effective ways to communicate the information needed to qualify a lead.
Maximize booth traffic, capture vital lead information and nurture business relationships by leveraging technology to engage attendees at the right times throughout the event journey.
Our trade show lead capture platform provides an easy, cost-effective way to build your sales database. A quick QR code scan of an attendee’s badge adds their contact information to your device. It also uploads it to your custom portal where you can view, sort and download information.
Exhibitors can reach attendees before and after the show with this powerful email marketing tool. Strategically timed campaigns ensure brands stay top-of-mind as attendees pre-plan or review their on-site experience.
Exhibitors can transform their digital literature into lead-generating QR codes with Digital Backpack. As attendees scan QR codes to collect these marketing materials, their lead information is added to the exhibitor’s lead list.
Get deep analytics and behavioral data about attendees. Our technology allows you to dive into aisle and booth traffic, as well as demographics, so you can take action.
Stay on the radar of potential buyers after the event wraps up. Everyone whose lead data was collected by at least one exhibitor will get an email from us after the show, connecting them to a secure, personal portal that lists all of the exhibitor booths they visited.
Get in touch with our Exhibitor Services team.
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